Privacy Policy

— Last updated: April 27, 2026

This Privacy Policy explains how Proper Ecom LLC ("Proper Ecom," "we," "us," or "our") collects, uses, shares, and protects your personal information when you visit acquire.properecom.com, properecom.com, or any related domain (the "Site"), or when you engage our professional services. By using our Site or services, you agree to the collection and use of information in accordance with this policy.

Plain-language summary: We collect information you give us (forms, calls, emails) and basic usage data (cookies, IP, page views) to operate our services, communicate with you, improve our Site, and run advertising. We do not sell your personal information. You can opt out of marketing communications at any time.

1. Who we are

Proper Ecom LLC is a Florida limited liability company that provides e-commerce M&A advisory and ongoing brand operations management as a professional service for a flat fee. We are not a registered broker-dealer, investment adviser, or fiduciary. We do not pool, manage, or hold client capital. We do not offer or sell securities.

Contact us:
Proper Ecom LLC
800 SE 4th Avenue, Suite 618
Hallandale Beach, FL 33009
Email: hello@properecom.com
Phone: (855) 952-5707

2. Information we collect

2.1 Information you give us directly

Contact details — name, email, phone number, business name
Booking information — when you book a strategy call through our scheduling partner (iClosed), we receive your selected time, time zone, and any qualification answers you submit (capital availability, timeline, business goals)
Communications — emails, SMS, call recordings (where required by law, with consent), and notes from conversations with our team
Engagement information — once you become a client, we collect information necessary to deliver our services, including business and financial information related to acquisition targets, supplier and inventory data, and Amazon Seller Central account details where you authorize access

2.2 Information collected automatically

Device and usage data — IP address, browser type, operating system, device identifiers, referring URL, pages viewed, time on page, scroll depth, and click events
Cookies and similar technologies — see Section 5 below
Advertising and analytics signals — through Google Tag Manager, Google Analytics 4, Microsoft Clarity, Meta Pixel, and Google Ads conversion tags, we receive aggregated and pseudonymous information about how you arrived at and interacted with our Site

2.3 Information from third parties

Scheduling and lead-qualification partners (e.g., iClosed) may provide enrichment signals such as estimated wealth tier or credit indicators where available, used solely to qualify lead fit
CRM and email/SMS providers (e.g., GoHighLevel, Mailgun) provide engagement metadata about messages we send
Public sources — we may supplement contact data from publicly available business databases

3. How we use your information

To respond to your inquiries and schedule and conduct strategy calls
To deliver, administer, and improve our advisory and operations services for clients
To communicate with you about our services, including marketing emails and SMS where you have opted in
To measure and improve the performance of our Site and our advertising
To comply with legal obligations, enforce our Terms of Service, and protect our rights, your safety, and the security of our Site
For internal analytics, business operations, and fraud prevention

4. How we share your information

We do not sell your personal information. We share information only as described below:

Service providers — companies that help us operate the Site and deliver services, including hosting (Vercel), DNS (Hostinger), CRM (GoHighLevel), scheduling (iClosed), email/SMS (Mailgun, Twilio), analytics (Google, Microsoft Clarity), advertising (Meta, Google Ads), and payment processing (Stripe). These providers receive only the information necessary to perform their services and are contractually required to protect it.
Legal and safety reasons — when required by law, subpoena, or court order; to protect our rights or property; or to protect the safety of any person.
Business transfers — in connection with a merger, acquisition, financing, or sale of all or part of our business.
With your consent — for any other purpose disclosed when we collect the information.

5. Cookies and tracking technologies

We use cookies, pixels, and similar technologies to recognize you, remember your preferences, measure Site performance, and serve relevant advertising. Categories include:

Strictly necessary — required for the Site to function (e.g., session, security)
Analytics — Google Analytics 4, Microsoft Clarity (heatmaps and session recordings)
Advertising — Meta Pixel, Google Ads conversion tags, retargeting cookies

Most browsers let you control cookies through settings. You can also opt out of certain advertising cookies via:

6. SMS messaging and consent

If you opt in to receive SMS messages from us, you authorize Proper Ecom to send you messages at the number you provide for purposes including booking confirmations, reminders, follow-ups, and (where you have agreed) marketing. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time. Reply HELP for help. Mobile carriers are not liable for delayed or undelivered messages. See our SMS Terms & Consent page for full details.

7. Your privacy rights

Depending on your jurisdiction (including California under the CCPA/CPRA, Virginia under the VCDPA, and similar laws), you may have the right to:

Access the personal information we hold about you
Correct inaccurate information
Request deletion of your information
Opt out of marketing communications
Opt out of "sale" or "sharing" of personal information for cross-context behavioral advertising
Restrict or object to certain processing

To exercise any of these rights, email hello@properecom.com. We will respond within the timeframe required by applicable law (typically 45 days). We will not discriminate against you for exercising your rights.

8. Data retention

We retain personal information for as long as needed to provide our services, comply with our legal obligations, resolve disputes, and enforce our agreements. After that period, we delete or anonymize the information. Specific retention periods vary based on the type of data and purpose.

9. Data security

We use reasonable administrative, technical, and physical safeguards to protect personal information from unauthorized access, disclosure, alteration, or destruction. However, no system is completely secure. You are responsible for keeping any credentials we issue you confidential.

10. Children's privacy

Our Site and services are not directed to individuals under 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal information, contact us and we will delete it.

11. International users

Our Site is operated in the United States. If you access the Site from outside the United States, you consent to the transfer and processing of your information in the United States, where data protection laws may differ from those in your jurisdiction.

12. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top reflects the most recent revision. Material changes will be posted prominently on the Site and, where required, communicated to you directly.

13. Contact

Questions or requests regarding this Privacy Policy? Email hello@properecom.com or write to us at the address in Section 1.