Finding a listing is easy. Knowing whether the numbers are real, whether the demand lasts, and what it'll actually pay you after you own it, that's the part that protects your money. Here's a real one, start to finish, then a model you can run on your own deal.
Layer 1 kills the obvious duds fast. Layer 2 is the deep dive, where we rebuild the business from the raw data and decide if it's a buy, a walk, or a renegotiation.
Five years of P&L, organic-vs-paid split, per-unit economics, and a fair-value read. 14 checks. Most deals die here, so you never waste time on them.
We rebuild the P&L from the bank and Seller Central payouts, then audit traffic, keyword and category rank, ad efficiency, cost to acquire a customer, competition, seasonality, reviews, IP, and account health. 38 more checks, 52 in total.
We model what the business does in year one, two, and three under your ownership, on price, ad spend, margin, and growth, before you ever wire a dollar.
Anonymized. A supplements brand the listing called "declining." What the seller advertised, next to what we actually confirmed, and what each line tells a buyer.
The same projection we build on every deal. Move the sliders to see your cash in, your cash flow, and your payback under three growth scenarios. Rough numbers, real method.
Assumes financing the rest at ~12%, a 15% inventory buffer, and our operating fee. Not financial advice.
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The best audit result is sometimes "no." These are real red flags we've caught, that the listing never showed.
A listing quotes trailing-12 numbers. We saw real profit down 28% in the last six months, hidden behind a good annual average.
Category searches were sliding and a major brand had just entered, so the demand was draining out from under it.
A "clean" account with three policy strikes on file and a fake-review pattern, one complaint from a suspension that would zero the business.
On a free 30-minute call we'll open a real deal and run this audit together, so you see exactly what's real before you make an offer.