Aquire a cash flowing ecommerce business

the proper way.

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Model a Cash Flowing Brand Acquisition

Use this calculator to see what you'd pay for a brand at a given profit level — and how fast you could recover your investment from the cash flow it generates.

Set Your Numbers

Drag the sliders to model different acquisition scenarios. The results update in real time.

Annual EBITDA ? EBITDA stands for Earnings Before Interest, Taxes, Depreciation & Amortization — it's the standard measure of a brand's operating profitability.

How much profit does this brand generate per year? This is the core driver of its value.

$200,000
$50K$1M+
Acquisition Multiple ? The multiple represents how many years of profit you're paying upfront. A 3.0x multiple on $200K EBITDA = $600K purchase price.

What multiple of earnings would you pay? Most e-commerce brands trade at 2.0x–4.0x depending on growth, risk, and brand strength.

3.0x
2.0x — Bargain4.0x — Premium
● Your multiple: 2.0x → ● 3.0x → 4.0x

For illustration only. Real-world returns depend on execution, market shifts, debt structure, and reinvestment strategy.

Estimated Acquisition Price

$600,000

EBITDA ($200,000) × Multiple (3.0x)

Annual Cash Flow*

$200,000

Monthly Cash Flow*

$16,667 / mo

Time to Recover Your Investment

≈ 3.0 Years

* Assumes EBITDA stays stable post-acquisition and is fully distributable to the new owner.

View Available Brands in This Range
The Proper
Process
Phase 1
Week 1-4
Phase 1: Deal Sourcing & Evaluation
Access curated on-market and off-market opportunities
Review financials, performance history, and operational data
You choose the business that aligns with your goals
Phase 2
Week 4-12
Phase 2: Transaction Support & Closing
Supplier and inventory transfer
Ensure fulfillment and logistics run smoothly
Transition marketplace accounts
Phase 3
Week 12-14
Phase 3: Transition & Growth Execution
Improve margins and reduce unnecessary costs
Expand products and SKUs
Diversify sales channels
Optimize paid traffic and performance
Improve supply chain efficiency
Reinvest profits for scalable growth
Apply to Work With Us
MEET YOUR
proper team
Ohr Fluxman - Founder and CEO of Proper Ecommerce
Ohr Fluxman
Founder & CEO
Yehezkel Tweg - Partner & CFO of Proper Ecommerce
Yehezkel Tweg
Partner & CFO
Ethan Arakanchi - VP of Sales
Ethan Arakanchi
VP of Sales
Kayla Kelty - Director of Operations
Kayla Kelty
Director of Operations
Carlos Poveda - Creative Director
Carlos Poveda
Creative Director
Aaron Anderson - Chief Marketing Officier
Aaron Anderson
Chief Marketing Officer
25M+
25M$ generated in Sales
Generated in Sales
10+
Years
10+ YearsEcommerce Experience
of E-Commerce Experience
Product Researchers
Product & Market Analysts
We evaluate product performance, margins, and competitive positioning to identify scalable growth opportunities.
Creative Designers
Brand & Conversion Designers
Our team optimizes listings, creative assets, and storefront presence to increase conversion rates and profitability.
Marketing Specialists
Performance Marketing Strategists
Experts in paid acquisition and channel expansion focused on sustainable, profitable growth — not vanity metrics.
Fulfillment Experts
Operations & Fulfillment Specialists
We oversee supply chain, inventory management, and marketplace compliance to ensure stability and margin control.
Apply to Work With Us
Why E-Commerce Is an Investable Asset Class
Over 55,000 sellers made $1M+ on Amazon. Together, they drove $514 - 60% of all Amazon sales.
55,000+
Brands Generating $1M+ Annually
Over 55,000 sellers made $1M+ on Amazon. Together, they drove $514 - 60% of all Amazon sales.
Amazon sellers averaged $290,000 last year. This is documented success - not speculation
$290K
Average Annual Revenue
The average Amazon seller generated $290,000 last year. When acquiring a performing brand, you step into existing sales — not speculation.
86% of buying intent starts on Amazon. We put your brand where demand already lives.
86%
of Buying Intent Starts on Amazon
Consumer demand already lives here. We acquire and operate brands where purchasing behavior is strongest — then expand beyond it.
The Takeaway:
You’re not betting on demand — you’re acquiring inside it.
Apply To Work With Us
Alone,
You Buy a Brand.
together,
We Scale.
Operational Leverage at Scale
Our purchasing volume and supplier relationships create cost efficiencies individual owners rarely access alone — improving margins from day one.
Institutional-Level Operating Team
You gain access to a full team of operators — marketing, supply chain, analytics, and optimization — without building the infrastructure yourself.
Portfolio-Level Value Creation
Operating multiple brands within one platform creates operational efficiencies and strengthens exit positioning — increasing long-term enterprise value.
Apply to Work With Us
WE scale
E-Commerce Brands
From acquisition to growth, we structure brands for long-term value and scalable cash flow.
Apply to Work With Us
Apply to Work With Us
Our reputation
speaks for itself
“This company is a great partner to work with in achieving common goals and I can say from a personal experience that they have been very helpful in my journey as an e-commerce investor and they took the necessary time to explain the business and the process...”
DS
Donald Seuling
“When I made the decision invest with Proper Ecom, I was a complete novice in the world of e-commerce. However, Ohr and his team provided comprehensive guidance, patiently explaining how everything works and introducing me to their unique and intelligent strategies for achieving success....”
RD
RD McIntosh
“Proper ECOM Investment has provided the greatest investment opportunity for me. I searched several investment companies and I found this one to be the best fit for me. They are professional, knowledgeable and courteous....”
T
Toni Jefferson
The team at ProperEcom Investments are experts in what they do and are always updating their processes to meet the ever changing demands of the E-Commerce business. ProperEcom Investments have recruited several experts to enhance the team in the short time that we have been involved with them. We are excited to see the things to come!
KS
Kris Stegall
If you want to get a passive income, with zero stress, talk to those people. Ohr the owner is so friendly and knowledgeable too.
Zero hassle.
NS
NASIM HUSSEIN
Great and responsible team.  Excellent guidance and support.   Love these guys.
MA
Manny A
Great, great  company to do business with!!!
NB
Nick B
Great investment!!! passive income. Started my own line of products which proper Ecom got me started on. Ohr is the go to guy.
KU
Lords AC
How Our Partnership
Works
What You Get:
Acquisition sourcing & financial diligence
Operational transition & infrastructure management
Full multi-channel brand management
Margin expansion & growth optimization
Investment Structure
Typical Acquisition Range: $150K – $1M+
You Own: 100% of the brand
We Earn: A monthly share of profits
At Exit: We share only in the value created after acquisition
APPLY TO WORK WITH US
The Takeaway:
From Acquisition to Exit: A Structured Growth Plan
Year 1
Acquire & Stabilize
Year 1-3
Optimize & Scale
Year 3-5
Realize Value
Schedule a call
with a proper Executive
You have questions
we have answers
What exactly am I investing in?

You are acquiring (or launching) a real, ownable e-commerce brand — complete with products, supplier relationships, marketplace accounts, inventory, and financial reporting.This is not software, a membership, or a revenue share program.
You own the brand and the underlying asset.

Do I own the business?

Yes. You retain 100% ownership of the brand.We operate the business for a share of monthly profits and participate only in the increase in value created at exit. We do not take equity in your original investment.

How involved do I need to be?

You approve major strategic decisions, review performance reports, and provide direction when needed.Our team handles daily operations, supplier management, marketplace optimization, and growth execution.This is structured ownership — not a second job.

How much capital is required?

Acquisition opportunities typically require a minimum of $100,000+ in capital, depending on brand size and strategy.For clients choosing to launch a brand from scratch, capital requirements vary based on category and growth plan.We review this during consultation to ensure alignment.

How is this different from starting a business from scratch?

Acquiring a cash-flowing brand means stepping into existing revenue, validated products, and operational history.Starting from scratch involves product testing, demand validation, and time to profitability.Acquisition reduces startup uncertainty and shortens the path to cash flow.

When would I start generating revenue?

For acquisition clients, revenue continues immediately after operational transition.For launch clients, timelines depend on product manufacturing, inventory cycles, and marketplace conditions.Profitability depends on execution and capital allocation — we focus on building durable brands, not rushing growth.

What kind of returns can I realistically expect?

Returns are driven by acquisition price and EBITDA performance.Most e-commerce brands trade around 3x annual EBITDA.Example:If a brand generates $200,000 in annual EBITDA and is acquired at 3x, the purchase price would be $600,000.If EBITDA remains stable at $200,000 per year and profits are distributed, the original investment can be recovered in approximately three years — even without growth.That’s the downside stability case.The objective, however, is not stagnation.Through margin optimization, channel expansion, and operational improvements, increasing EBITDA creates additional upside — both through higher annual cash flow and a larger exit valuation.We do not guarantee returns, but the model is built on disciplined acquisition and value creation — not speculation.

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