We find it off-market, run it through our 52-point audit before you wire a dollar, negotiate the price down, and operate the brand after you own it. You keep 100%, no equity split.
Watch: how to evaluate & grow an e-commerce brand
Free. Real active deals with real numbers. No obligation.
Our founder has spent ten years operating e-commerce brands. 300+ products and 30 brands run every day by our own team. When you buy with us, we're your lawyers, your accountants, and your operators in one, so you don't get screwed buying a business that fails the day after you close.
Meet the firm →We source the deal, send 3–5 vetted businesses a month, run the full 52-point audit, line up financing, and handle the LOI, escrow, and asset transfer. You own 100 percent.
Explore this model → Bring your own dealFound a deal yourself? You get everything in full-service except sourcing: the full audit, a clear buy-or-walk call, price negotiation, and the close.
Explore this model → We run it for youAlready own a brand, or just bought one? We operate it end to end: Amazon PPC, listings, inventory, and growth across Walmart, TikTok Shop, and Shopify.
Explore this model →Off-market deals matched to your budget and category. 3 to 5 vetted every month.
Our two-layer audit reads 5 years of data and models year one to three. If the numbers don't hold, we kill it.
Private lenders, 0% stacking, SBA, and seller financing, structured so you don't over-leverage.
LOI, asset purchase agreement, escrow, and the negotiation. You take all the good and leave the bad.
We run Amazon, ads, inventory, and growth. Or hand you the playbook to run it yourself.
That's the question a listing can't answer. So before you buy we run a 52-point Layer 2 audit: the real financials, the ad efficiency and what it costs to win a customer, the search-volume trend, the competition, the seasonality, and the reviews. Five of them below, anonymized — tab through by size and situation.
Most buy-side advisors have read a thousand P&Ls and never sold a product online. We've sold $50M+.
| Proper Ecom | Typical M&A advisor | |
|---|---|---|
| E-commerce sales operated | $50M+ | $0 |
| Understands Amazon PPC, listings, SEO | Yes, daily | No |
| Off-market e-commerce deal flow | 3–5 vetted / month | Rarely |
| Operator-level audit | 52 data points (L1 + L2) | P&L review only |
| Renegotiates the price for you | Yes (one deal: $140K→$85K) | No |
| Operates the brand after close | Yes, in-house | No |
| Fee | Flat, no broker commission | % of the deal |
You can buy cash flow in a lot of places. Here's how an e-commerce brand stacks up on price, return, and how much of your life it takes.
| Where you put the money | Typical price | What it returns | Your effort |
|---|---|---|---|
| E-commerce brand (with Proper Ecom) | 2–3× yearly profit | ~30% / year | Low — we run it |
| SaaS business | 4–6× profit | ~15–25% / year | High — technical |
| Content / affiliate site | 3–4× profit | Volatile (algo risk) | Medium |
| Local service business | 2–3× profit | ~20% / year | High — on-site |
| Rental property | 18–25× (4–6% cap) | 4–6% / year | Medium |
| Public stocks | ~25× earnings | 7–10% / year | None, but no control |
At 2–3× profit, an e-commerce brand pays for itself in about three years and you keep operating control. A rental at a 5% cap rate takes closer to twenty, and you can't raise the rent as fast.
Book a free 30-minute call. Bring a listing you're eyeing and we'll audit it live, or just get your questions answered. No pitch.
Book a 30-minute callThe real ones from our calls, answered straight. Still have one? Bring it to a 30-minute call.
Tell us where to send it. You'll get the active, vetted businesses that fit your budget, plus the deals we don't post publicly.
Prefer to talk first? Book a 30-minute call.